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The Two Clocks

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AI: The Reputation Signal

AI, reputation and the future of communications leadership

AI: The Reputation Signal ripple mark

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Agents are your new spokespeople.
Are you media training them?

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Issue 11 When AI is being done to you 2 September 2026 Issue 10 Stop asking which AI tools to use 14 August 2026 Issue 9 Gender gap in AI did not close, it changed shape 31 July 2026 Issue 8 The payment went through. Trust didn't 13 July 2026 Issue 7 The ladder didn't get automated. It got taken down 26 June 2026 Issue 6 Em dash and proud 10 June 2026 Issue 5 Slow thinking, out loud 29 May 2026 Issue 4 The clock most leaders will choose and why 15 May 2026 Issue 3 The function missing from the AI governance table 29 April 2026 Issue 2 Reputation: The Machine-Made Baseline 17 April 2026 Issue 1 Defined by outputs. Exposed by AI 2 April 2026

Authenticity statement

How I use AI in my writing

I use AI mostly as an interviewer and then an editor. I ask it to interview me on a topic, help me flesh out my thoughts and stress-test ideas, and define the skeleton of what I want to write. It can also suggest angles based on my past writing and what it knows about me. I use it to tear my claims apart and poke holes in my thinking before anyone else does. I have a set of reviewer agents. To name a few: a CCO who reviews whether what I write resonates, and an AI expert who makes sure I stay technically accurate. I speak three languages and English is my second, so I use AI to check my writing is correct and reads well. I use it for image and video creation too.

The irony is that AI disclosure is demanded but the second it is provided, it shows to decrease the trust in the work and/or person. This is a new bias we are up against. If reading this statement changed how you felt about the newsletter, that is the bias doing its work. First step in working with it is awareness! If you are curious about the AI disclosure trust penalty, check out this post.