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The Two Clocks
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In-house communicationsIn-houseAgency

Services

AI strategy, AI governance and capability building for agency leaders

Each service comes at the depth that you need. Start at Orient, Decide or Build, whichever fits where you are. Most work starts with the Two Clocks AI diagnostic, on its own or with interviews across your agency leadership.

Orient

You leave knowing where you stand

Decide

You leave with a clear plan of what to do

Build

You leave with something we build together, that runs without me

AI strategyAI governanceCapability buildingOngoing support

AI strategy

How your agency's offer evolves, and what you tell clients about AI

Offer Repositioning

What are we charging for when the deliverable takes an hour instead of five?

Available at

Decide

Key stakeholder interviews. AI adoption and governance basics. You leave with the strategic assessment and the fundamentals to act on it

Build

Workflows and services reviewed. Value proposition redefined and the agency's own AI governance created. You leave with the repositioned offer, the AI governance protocol and a 90-day plan

Client Answer

A client wants written confirmation we're not using AI. What do we say?

Available at

Decide

The disclosure standard and wording, and how the change management conversation is framed. You leave with a client-ready narrative and a change management strategy

Build

Your client base mapped against your AI positioning, then the approach for each account. You leave with the account map and the conversation material

AI governance

Protecting client trust and governing how AI engines see you

AI Reputation Risk Review

If a freelancer put an embargoed announcement in ChatGPT, would we even know?

Available at

Decide

A high-level reputational risk assessment of the agency's own AI use and the AI aimed at the agency. You leave with your top risks and a governance strategy

Build

Risks mapped, with the preventive move, escalation trigger and client-friendly language at each. You leave with a risk register ready to run

Signal Architecture

A prospect asked ChatGPT which agencies to consider and we weren't on the list. How do we change that?

Available at

Orient

How AI engines form a conclusion about a company, then a live look at the questions a prospect would actually ask. You leave knowing your first moves

Decide

An exploratory, qualitative review of how AI engines answer the questions an actual prospect would ask, starting from your tracking if you have it. You leave with agreed priorities and a plan to act on them

Capability building

Talks, leadership sessions, team training and workshops

Speaking

Keynotes, panels and leadership sessions, shaped around what your audience needs to understand about AI and communications

The clinic

Half a day with your leadership team, built on the Two Clocks AI diagnostic. Questions come in beforehand. You leave with a direction of travel and next steps

Team training and workshops

Practical sessions that give your team the capabilities the agency now needs to advise clients in the age of AI

Ongoing support

Advice that keeps pace with AI

On the bench

When a client needs senior counsel on AI, from strategy to execution, some agencies would rather bring me in. I join your team as the named practitioner on the engagement, working alongside you

The standing day

A day a month or a day a fortnight, held in your calendar, spent on whatever the agency is working on that month. It does not require a prior project

We'll work it out

Not sure what you need, or have a different question? That's usually the first conversation.

Let's talk